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Step one – Step three – You’re Out
Today we received the best cover letter plus resume that our office has ever seen – bar none. We placed 4 different online ads for a front end person for a high end cosmetic dentist. Out of the 150 or…
Continue Reading »Dentists Hire Too Fast and Fire Too Slow
Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
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Forget Dentistry – Concentrate on Team Manners Instead
I just returned from a grueling road trip visiting clients across the country. We did one dental charity event that was very well received, but that was fully expected because it was properly planned. All too often – practices don’t think through the motivation behind doing anything ‘marketing’ in the practice. If you are going to do something – ensure it can be measured. Without that it is an aimless exercise in passing time. Every single thing you do must be measured and accountable, hence you gain the appropriate recognition from either the general public or your patient base. Is it possible to do it mostly right and still waste your time and money? It is not only possible, but probable.
We had a dentist ‘copy’ our marketing event. Presumably the intention was to save him some money rather than hire…
Continue ReadingPeople Aren’t Into Spending Money These Days
On the weekend we returned from a boat trip. Every marina for 50 miles was booked solid, with waiting lists for moorage. The line up at the gas dock upon return was way too long, so we put that off until next time. This isn’t a $60 automobile fill – in fact $600+ would be an average fill. I’ve seen $6,000 fills on a 45′ boat. I wonder who can afford that?
On the hottest Sunday afternoon of the year, we drove to a suburban shopping mall. There was plenty of parking right in front of The Bay – Canada’s oldest department store. Inside – the signs hung from every conceivable post – ‘up to 50% OFF!’ and the like. You could have shot cannon down the isles and not hit a soul. The dozen women in the cosmetic department yawned…
Continue ReadingWord Most Missing In Dentistry : Follow-Up
Every profession has their axe to grind, and dental consultants are absolutely no different. When we gather with our peers, the discussion always gets around to the biggest difficulty we have in performing our jobs – getting our clients to follow up.
E-mailing dentists is different from any other business. Some don’t believe email is ever going to catch on – others check their messages once a month – many fill up their entire ‘in box’ to the point messages get bounced back stating the box is full. We have been asked to print and fax emails, and documents sent by email get edited by fax and sent back. One spread sheet this morning had 30 separate items on it. Someone has redone the entire list twice in two days by hand, and then scanned the hen scratch and emailed it…
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