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Theft = Termination – Even in Dentistry
On a recent post I mentioned ‘hour padding’ – and received a number of emails from dentists around this issue. This has to be one of the most common examples of employer abuse in dentistry. Few practices use time-clocks because…
Continue Reading »People Aren’t Into Spending Money These Days
On the weekend we returned from a boat trip. Every marina for 50 miles was booked solid, with waiting lists for moorage. The line up at the gas dock upon return was way too long, so we put that off…
Continue Reading »Articles Archive for November 2009
Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
Continue ReadingEvery Word Spoken In Your Practice Is Internal Marketing
Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…
Dentists Hire Too Fast and Fire Too Slow
Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
Continue ReadingTeam Attitude to the Economy
Is the recession over? Can anyone turn on the evening news without some pundit or another going on about who said we were ‘out of the woods’ – or did the market make another ‘correction’? Why is a ‘correction’ usually…
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