Dental Profit and Dental Marketing Tips
Other Articles
About The Author
Step one – Step three – You’re Out
Today we received the best cover letter plus resume that our office has ever seen – bar none. We placed 4 different online ads for a front end person for a high end cosmetic dentist. Out of the 150 or…
Continue Reading »Dental Teams and the Flat Earth Society
Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s…
Continue Reading »Articles Archive for December 2009
I Refuse to Advertise – But I’ve Got Great Hardwood Floors!
It’s no surprise that the dental landscape has changed over the past couple of decades. In the 70’s dentists had to beat patients with generous insurance plans away from their doors. The biggest task was deciding when and where one…
Continue ReadingWho’s Earning Money From Your Hygiene Department?
Dentists we interview are pretty divided on hygiene. It is either the engine that fuels their restorative chairs, or a self serving department in their office that ranges from a ‘break even’ exercise to a ‘prima donna’ group.
Some dental gurus…
