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This Manual Won’t Work – From the Functionally Illiterate
Everything that is done in any dental practice is subject to repetition – so why do so few have Systems Manuals? I don’t mean a ‘book’ somewhere that had some important phone numbers or contacts – I mean an honest…
Continue Reading »Dental Credit – Has the World Gone Crazy?
I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a…
Continue Reading »Articles Archive for January 2010
Why Can’t I Show My Corvette Collection On My Website?
As absurd as it may seem – this was an actual question from a dentist. More on this below.
When was the last time your website was updated? With the web responsible for the majority of new patients in many practices,…
Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue ReadingHow Much Does It Cost To Open a New Practice?
It’s a Sunday afternoon, and I just finished a marathon call from a client on the other end of the country. He has a multiple location business, and has been painfully going through the process of selling an interest in…
Continue ReadingDental Advertising Brings Me The Wrong Kind of Patients!
Nonsense. That is the only word to describe this statement.
We have been told this a number of times, and in each case the practice failed to appreciate one simple fact. Patients accept continued and higher value treatment based solely upon…
