Dental Profit and Dental Marketing Tips
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Dental Teams and the Flat Earth Society
Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s…
Continue Reading »It’s Not About You!
We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual. Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…
Continue Reading »Articles Archive for February 2010
How Is a Dental Practice Like a Bank?
This is not a ‘trick’ question. The answer is disarmingly simple.
Who is the least experienced person in a bank? The teller — of course! She (or he) is the most junior person in the building – with the job requiring…
