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Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
Continue Reading »How Many Marketing Strategies Do You Really Need?
Just yesterday I was stepping out of an elevator in a client’s building when my cell phone rang. The lady on the other end was hesitant – and asked if I was the gentleman who ran the ‘marketing seminars’ 7…
Continue Reading »Articles Archive for February 2010
How Is a Dental Practice Like a Bank?
This is not a ‘trick’ question. The answer is disarmingly simple.
Who is the least experienced person in a bank? The teller — of course! She (or he) is the most junior person in the building – with the job requiring…
