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Dentists Hire Too Fast and Fire Too Slow
Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
Continue Reading »Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue Reading »Articles Archive for March 2010
Anatomy of the Dental ‘Business’
Dentistry can be a ‘calling’. It may be a noble profession that enables one to both earn a significant income as well as help the public in both obtaining decent oral health and maintaining it. Dentists are trained in university…
Continue ReadingFor a Heavy Gal, You Don’t Sweat Much!
OK – before you hit your keyboard to tell me what a sexist remark this is – let me make a point. This was the punchline in an old television show called the ‘Andy Griffith Show’ about inappropriate compliments. A little…
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