Focus My Practice

Dental Profit and Dental Marketing Tips

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Anatomy of the Dental ‘Business’

Dentistry can be a ‘calling’.  It may be a noble profession that enables one to both earn a significant income as well as help the public in both obtaining decent oral health and maintaining it.  Dentists are trained in university…

City Dentist or Country Dentist

Where to practice?  We reside on the west coast – where many brand new dentists congregate.  The weather is fine (when it is not raining cats and dogs), and there is an urban attraction to living in the big city….

Articles Archive for April 2010

This Manual Won’t Work – From the Functionally Illiterate

Everything that is done in any dental practice is subject to repetition – so why do so few have Systems Manuals? I don’t mean a ‘book’ somewhere that had some important phone numbers or contacts – I mean an honest…

City Dentist or Country Dentist

Where to practice?  We reside on the west coast – where many brand new dentists congregate.  The weather is fine (when it is not raining cats and dogs), and there is an urban attraction to living in the big city….

I’ve Got the Best Website!

Everyone knows the age old rule about not mixing business and relatives.  Let’s face it – if there is going to be a problem with a crown it is likely to be with your brother-in-law whom you could really do…

It’s Not About You!

We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual.  Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…

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