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It’s Not About You!
We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual. Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…
Continue Reading »Dental Credit – Has the World Gone Crazy?
I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a…
Continue Reading »Articles Archive for May 2010
Theft = Termination – Even in Dentistry
On a recent post I mentioned ‘hour padding’ – and received a number of emails from dentists around this issue. This has to be one of the most common examples of employer abuse in dentistry. Few practices use time-clocks because…
Continue ReadingWhen Was The Last Time You Wore Your Tuxedo?
We sat in on a seminar recently with a very respected senior prosthodontist. This gentleman is retired from active dentistry, but still lectures all over the globe. Aside from being a stellar clinician, he is wise and entertaining.
In this particular…
Dental Teams and the Flat Earth Society
Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s…
Continue ReadingHow Many Marketing Strategies Do You Really Need?
Just yesterday I was stepping out of an elevator in a client’s building when my cell phone rang. The lady on the other end was hesitant – and asked if I was the gentleman who ran the ‘marketing seminars’ 7…
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