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How Many Marketing Strategies Do You Really Need?
Just yesterday I was stepping out of an elevator in a client’s building when my cell phone rang. The lady on the other end was hesitant – and asked if I was the gentleman who ran the ‘marketing seminars’ 7…
Continue Reading »Why Can’t I Show My Corvette Collection On My Website?
As absurd as it may seem – this was an actual question from a dentist. More on this below.
When was the last time your website was updated? With the web responsible for the majority of new patients in many practices,…
Articles Archive for July 2010
How much does it cost, Doc?
How often have you heard this question? Does it still strike fear in your heart, or do you simply launch into your practiced, rehearsed strategy for dealing with it effectively? I’m not going to get into how to do that…
Continue ReadingTour De Dentistry
As Lance Armstrong bombed on the Tour de France, he said the following:
“Sometimes you’re the hammer, sometimes the nail. Today I was the nail.”
In practice management – leadership, or the lack thereof, makes the difference between the dentist being…
Dental Credit – Has the World Gone Crazy?
I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a…
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