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	<title>Focus My Practice</title>
	<link>http://focusmypractice.com</link>
	<description>Dental Profit and Dental Marketing Tips</description>
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		<title>Step one – Step three – You’re Out</title>
		<description><![CDATA[Today we received the best cover letter plus resume that our office has ever seen – bar none. We placed 4 different online ads for a front end person for a high end cosmetic dentist. Out of the 150 or so respondents, only 30 warranted a telephone interview. We are specific – send a cover [...]]]></description>
		<link>http://focusmypractice.com/2010/10/step-one-%e2%80%93-step-three-%e2%80%93-you%e2%80%99re-out/</link>
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		<title>Forget Dentistry – Concentrate on Team Manners Instead</title>
		<description><![CDATA[I just returned from a grueling road trip visiting clients across the country. We did one dental charity event that was very well received, but that was fully expected because it was properly planned. All too often – practices don’t think through the motivation behind doing anything ‘marketing’ in the practice. If you are going [...]]]></description>
		<link>http://focusmypractice.com/2010/09/forget-dentistry-%e2%80%93-concentrate-on-team-manners-instead/</link>
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		<title>People Aren’t Into Spending Money These Days</title>
		<description><![CDATA[On the weekend we returned from a boat trip. Every marina for 50 miles was booked solid, with waiting lists for moorage. The line up at the gas dock upon return was way too long, so we put that off until next time. This isn’t a $60 automobile fill – in fact $600+ would be [...]]]></description>
		<link>http://focusmypractice.com/2010/08/people-aren%e2%80%99t-into-spending-money-these-days/</link>
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		<title>Word Most Missing In Dentistry : Follow-Up</title>
		<description><![CDATA[Every profession has their axe to grind, and dental consultants are absolutely no different. When we gather with our peers, the discussion always gets around to the biggest difficulty we have in performing our jobs – getting our clients to follow up. E-mailing dentists is different from any other business. Some don’t believe email is [...]]]></description>
		<link>http://focusmypractice.com/2010/08/word-most-missing-in-dentistry-follow-up/</link>
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		<title>How much does it cost, Doc?</title>
		<description><![CDATA[How often have you heard this question?  Does it still strike fear in your heart, or do you simply launch into your practiced, rehearsed strategy for dealing with it effectively?  I’m not going to get into how to do that – in his venue you have heard me preach systemization time and again. Without it [...]]]></description>
		<link>http://focusmypractice.com/2010/07/how-much-does-it-cost-doc/</link>
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		<title>Tour De Dentistry</title>
		<description><![CDATA[As Lance Armstrong bombed on the Tour de France, he said the following: “Sometimes you’re the hammer, sometimes the nail. Today I was the nail.” In practice management – leadership, or the lack thereof, makes the difference between the dentist being the hammer or the nail. If team members tell you when and how they [...]]]></description>
		<link>http://focusmypractice.com/2010/07/tour-de-dentistry/</link>
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		<title>Dental Credit – Has the World Gone Crazy?</title>
		<description><![CDATA[I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a life use of approx. 2 months a year in our climate. The husband proudly told [...]]]></description>
		<link>http://focusmypractice.com/2010/07/dental-credit-%e2%80%93-has-the-world-gone-crazy/</link>
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		<title>Theft = Termination – Even in Dentistry</title>
		<description><![CDATA[On a recent post I mentioned ‘hour padding’ – and received a number of emails from dentists around this issue. This has to be one of the most common examples of employer abuse in dentistry.  Few practices use time-clocks because of the optics, and the submission of hours worked is largely done on the honour [...]]]></description>
		<link>http://focusmypractice.com/2010/05/theft-termination-%e2%80%93-even-in-dentistry/</link>
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		<title>When Was The Last Time You Wore Your Tuxedo?</title>
		<description><![CDATA[We sat in on a seminar recently with a very respected senior prosthodontist. This gentleman is retired from active dentistry, but still lectures all over the globe. Aside from being a stellar clinician, he is wise and entertaining.  In this particular session, he handed out a bow tie to all participants (even the ladies). He [...]]]></description>
		<link>http://focusmypractice.com/2010/05/when-was-the-last-time-you-wore-your-tuxedo/</link>
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		<title>Dental Teams and the Flat Earth Society</title>
		<description><![CDATA[Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s money on a series of display ads in their newspaper – and I had my [...]]]></description>
		<link>http://focusmypractice.com/2010/05/dental-teams-and-the-flat-earth-society/</link>
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