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It’s Not About You!

We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual.  Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…

Height of Lunacy

On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date.  When the campaign…

Articles tagged with: business hours

Every Word Spoken In Your Practice Is Internal Marketing

Absolutely every bit of patient communication is internal marketing.  It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what?  Voice mail is a killer – regardless…

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