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Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue Reading »When Was The Last Time You Wore Your Tuxedo?
We sat in on a seminar recently with a very respected senior prosthodontist. This gentleman is retired from active dentistry, but still lectures all over the globe. Aside from being a stellar clinician, he is wise and entertaining.
In this particular…
Articles tagged with: business hours
Every Word Spoken In Your Practice Is Internal Marketing
Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…
