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Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue Reading »Dental Credit – Has the World Gone Crazy?
I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a…
Continue Reading »Articles tagged with: dental insurance plans
Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
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