Everyone knows the age old rule about not mixing business and relatives. Let’s face it – if there is going to be a problem with a crown it is likely to be with your brother-in-law whom you could really do…
Continue Reading »Is the recession over? Can anyone turn on the evening news without some pundit or another going on about who said we were ‘out of the woods’ – or did the market make another ‘correction’? Why is a ‘correction’ usually…
Continue Reading »Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…