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This Manual Won’t Work – From the Functionally Illiterate
Everything that is done in any dental practice is subject to repetition – so why do so few have Systems Manuals? I don’t mean a ‘book’ somewhere that had some important phone numbers or contacts – I mean an honest…
Continue Reading »Step one – Step three – You’re Out
Today we received the best cover letter plus resume that our office has ever seen – bar none. We placed 4 different online ads for a front end person for a high end cosmetic dentist. Out of the 150 or…
Continue Reading »Articles tagged with: dental practice
Every Word Spoken In Your Practice Is Internal Marketing
Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…
