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Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue Reading »How Is a Dental Practice Like a Bank?
This is not a ‘trick’ question. The answer is disarmingly simple.
Who is the least experienced person in a bank? The teller — of course! She (or he) is the most junior person in the building – with the job requiring…
Articles tagged with: dentists
Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
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