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Height of Lunacy
On a recent campaign for a dental practice – we sent all instructions for handling traffic from the lead generator to the front desk via email. This was done several days in advance of the launch date. When the campaign…
Continue Reading »Dental Credit – Has the World Gone Crazy?
I was speaking to a couple the other day at the marina – showing off their new speedboat. I estimate it cost a minimum of 25 grand – and it was shorter than my car. Plus – it has a…
Continue Reading »Articles tagged with: incidentals
Dentists Hire Too Fast and Fire Too Slow
Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
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