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This Manual Won’t Work – From the Functionally Illiterate
Everything that is done in any dental practice is subject to repetition – so why do so few have Systems Manuals? I don’t mean a ‘book’ somewhere that had some important phone numbers or contacts – I mean an honest…
Continue Reading »How much does it cost, Doc?
How often have you heard this question? Does it still strike fear in your heart, or do you simply launch into your practiced, rehearsed strategy for dealing with it effectively? I’m not going to get into how to do that…
Continue Reading »Articles tagged with: internal marketing
Every Word Spoken In Your Practice Is Internal Marketing
Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…
