Dental Profit and Dental Marketing Tips
Other Articles
About The Author
This Manual Won’t Work – From the Functionally Illiterate
Everything that is done in any dental practice is subject to repetition – so why do so few have Systems Manuals? I don’t mean a ‘book’ somewhere that had some important phone numbers or contacts – I mean an honest…
Continue Reading »It’s Not About You!
We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual. Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…
Continue Reading »Articles tagged with: internal marketing
Every Word Spoken In Your Practice Is Internal Marketing
Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…
