Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s…
Continue Reading »OK – before you hit your keyboard to tell me what a sexist remark this is – let me make a point. This was the punchline in an old television show called the ‘Andy Griffith Show’ about inappropriate compliments. A little…
Continue Reading »The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
Continue Reading