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Dental Teams and the Flat Earth Society

Today I called the advertising dept of a major daily newspaper in a large city. The voice mail said they were ‘on lunch’ and would have to get back to me later. As I was attempting to spend my client’s…

For a Heavy Gal, You Don’t Sweat Much!

OK – before you hit your keyboard to tell me what a sexist remark this is – let me make a point.  This was the punchline in an old television show called the ‘Andy Griffith Show’ about inappropriate compliments. A little…

Articles tagged with: market areas

Days Are Gone When Dental Patients Just Lined Up At Your Door

The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are.  Dentists in busier market areas pine for the days when all they had to do was unlock their door…

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