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How Many Marketing Strategies Do You Really Need?
Just yesterday I was stepping out of an elevator in a client’s building when my cell phone rang. The lady on the other end was hesitant – and asked if I was the gentleman who ran the ‘marketing seminars’ 7…
Continue Reading »It’s Not About You!
We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual. Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…
Continue Reading »Articles tagged with: marketing company
If They Don’t Accept Treatment – Who Do We Blame?
I dropped in to a colleague’s office recently because the doctor had requested some assistance on a challenging case. His reception area had 2 people waiting, and the receptionist was intent on her screen with pursed lips and a scowl…
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