Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
Continue Reading »OK – before you hit your keyboard to tell me what a sexist remark this is – let me make a point. This was the punchline in an old television show called the ‘Andy Griffith Show’ about inappropriate compliments. A little…
Continue Reading »Absolutely every bit of patient communication is internal marketing. It is not restricted to the little signs everywhere that say ‘New Patients Welcome’ or ‘Your Referral is Appreciated’.
Marketing starts on the telephone.
Guess what? Voice mail is a killer – regardless…