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I Refuse to Advertise - But I've Got Great Hardwood Floors!
It’s no surprise that the dental landscape has changed over the past couple of decades. In the 70’s dentists had to beat patients with generous insurance plans away from their doors. The biggest task was deciding when and where one…
Continue Reading »How much does it cost, Doc?
How often have you heard this question? Does it still strike fear in your heart, or do you simply launch into your practiced, rehearsed strategy for dealing with it effectively? I’m not going to get into how to do that…
Continue Reading »Articles tagged with: strip mall
Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
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