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It’s Not About You!
We recently interviewed a practice seeking dental marketing. The dentist was late (hazards of our occupation) which was not unusual. Everything dental always trumps everything marketing – even if they called the meeting. This meant we now had 40 minutes…
Continue Reading »Dentists Hire Too Fast and Fire Too Slow
Dental schools are filled chocker-block full of curriculum, leaving precious little time at the completion for the information required to actually run a successful practice. If you were opening your doors right out of school (uncommon but not unheard of)…
Continue Reading »Articles tagged with: strip mall
Days Are Gone When Dental Patients Just Lined Up At Your Door
The definition of external marketing is anything that lets a prospective new patient know who you are, and where you are. Dentists in busier market areas pine for the days when all they had to do was unlock their door…
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